Hi again. Lesson 1 covered the basics of what is needed to host a niche store and what affiliate accounts are required to ensure you get your payments. We also showed a brief overview of what affiliate marketing is. If you have not read lesson 1 then you can find it here -> BANS – Making Money Online – Lesson 1
This lesson we will cover the basic of what a niche actually is and some keyword reseach, so lets start.
A Niche market is a market that is a sub-market market of a larger market. Toys can be classed as a big market but baby plush toys are smaller niche market. Baby items are a big big market, but baby backpacks are another niche market. Here are some of a niche market:
A Wedding dress would be too general of a market, but a “brand name” wedding dress would be a niche. We could also say Cell phones are general, but Nokia Cell Phones would be classes as a niche market.
Some niche markets you may find could be classed as too small but you can still make money from home using them. We could add some different brand names to them and create a new category of items, you just have to ensure that the line of goods you choose to sell are of a similar product line.
For example…Baby Carriers would be classed as general, but you could not make a niche site/market from ‘Baby Bjorn Baby Carrier’ so you would find the brand of other baby carrier brands to add to the niche range.
Here are some tips for your first niche store!
Select a market that you know something about. If you are a music fanatic then choose music, But something that in regards to the music and not the main stream. If your into bikes be this motobikes or mountain bikes and know a lot about bikes, than select the bike market.
Next we have a video and some reseach sites that you need in order to research what products you want to Build a Niche Store around. We need to cover the following
Here is the video I found that covers all the point I want to cover here.
What is the supply for your niche?
What we need to do before we move onto our keyword research is to identify is there is enough supply on ebay for the product of our choice. If the items available is very few then I would strongly suggest you look for a different niche.
However once we have found our niche with plenty of supply we move onto our keyword research and find out ‘keywords’ to target. I would suggest you invest in a GOOD keyword tool and personally I use and would highly recommend ‘keyword elite‘ as one of the best keyword research tools available. Keyword elite give very detailed information including how competitive a keyword is, searches and how much others are spending for paid traffic. Also in 95% of cases I do not waste too much time on too competitive keywords
There are also lots of free tools you can also use to start you off. The better tools are as follows:
The best to initially research your keywords is to sit down and write everything you can think of that you would type into a search enigne or ebay if you were wanting to buy the product. Do not make the mistake of general keywords, put yourself in the buyer mind and see what they woudl search on when they want to BUY a product.
Finding keywords using keyword elite
Keyword elite can be purchased here
Finding Keywords:
Keyword research is the most important part of the research process!!!You need to find the keywords that have a competition of less than 30000 competing pages and that is hard, but not impossible….Keywords are what your buyers type into the search engines…For example….If you are promoting baby bjorn carrier, you do not want to come up under baby blue carriers, but you want to to be on the first three pages of Google for Baby Bjorn Carrier. Preferably in the top 10. We will cover some optimisation techniques in later tutorials. To get people to click on your link you need to target particular keywords.
Your titles need to be in the following format:
Baby Bjorn Carrier | Discount Baby Bjorn Carrier | Cheap Baby Bjorn Carrier
You use your title keyword when ranking within the search engines. This will be covered in later tutorials. We will cover how to get on the first page of google for your keyword phrases but for now you need to find the most SEARCHED on keyword to get our niche market store up and running before we market. Basically though we want minimum of 40-50 searches a day and as we grow our websites for different niches these become 400-500 hundred searches a day and further increase. This ultimately means more money then a lot more money then a lot lot more money for us for repeating our niche building process.
Here are a few more basic examples of what we need:
We get into purchasing mode….Now think of what would you type in if you are searching for a particular product?
If it is Baby Carriers, what specific brand would you type in and what keywords keywords?
If someone wanted to buy a humidifier… They may type in ‘can a humidifier help with allergies’? Which humidifier is good for allergies?
if you were wanting a computer…What will people type in? best dell computer? Dell computer vs. Intel., cheap dell computer, discounted dell computer, are dell computer any good, which is better dell computer or intel computer. etc…
Now check the competition? do you have less than 50000 competing websites? The lower the better
Get a list of 10 keyword phrases.
if you are unsure of a product to choose then ALWAYS choose the products with a higher saleable value as this gives you extra money for each sale.
Another good research resource to check out is google trends. They give a trend for the product searches during the year. ie. if you are selling barbies then the trend would show low sales between september-april with an upturn during the spring and summer.
Well thats it for this lesson, so go and act now on the information and start making money from home today
The Build a niche store scripts can be purchased here
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